Servitization: Goodbye Product, Hello Service
Exclusive online webinars
Markets are changing rapidly. Global competition is increasing. People's expectations and needs are changing. And new digital technologies such as IoT, big data and AI are creating completely new opportunities. This is not only affecting B2C companies. The business environment in the B2B context in particular is full of challenges - but also opportunities, such as the transformation from a pure product business to a service orientation. The webinar series Servitization: Goodbye Product, Hello Service shows you the way to a new profitable business model.
The webinars
in the overview
In our webinar series, experts will show you the opportunities and possibilities of servitization. From testimonials from our customers and insights into existing projects, to best practices, technology and organization, we create a comprehensive insight into the associated digital business models. Our experts offer answers to your personal questions and show what the future of the B2B world will look like: Sustainable, Data Driven, flexibilized and customer-centric.
The experts at a glance
Michael Thron
CEO and founder, objective partner
Marian Wensky
Digital Strategy Consultant, objective partner
Andreas Bader
CEO and founder, objective partner
Christoph Alt
CEO and founder, Ligenium
